LinkedInformed Podcast. The LinkedIn Show (general)

Show notes

News

Commentary

  • Blogging for the masses - the effect of LinkedIn publisher. With 1 million posts and more and more users starting to publish posts could LinkedIn publishing be the tool that makes blogging mainstream? In my opinion there are approaches to publishing depending on your objectives;
    1. Objective is to build your personal brand within your market / community. LinkedIn publishing is ideally suited to this.
    2. Objective is to guide people towards your website in order to build and monetize your following (online business). In this case the best tactic is to use a published post as a teaser with an incomplete post that includes a link to the complete article on your site. A good example is this post from Will Broome (the CEO of London launch who I am featuring in my new Winbusinessin serial podcast)

Questions

With linkedin asking us to post more, two questions:
a) Where do we get cheap/free non copyright photos, or does everyone turn a blind eye? I think not!
b) What is the etiquette on quoting sources? I have seen so many posts ( not yours) just quote/cut and paste chunks of others work with it looking like their own.
A guide to posting without getting sued for plagiarism or copyright infringements! 

  • ANS = Using images is critical if you want your updates or posts to get noticed but using sites like Google images does not ensure that you are not breaking a copyright. The image depositories that I use are as follows;
    • 99c - Low cost, royalty free images (such as the one used in this post)
    • Canva - A design creation site that also includes a good selection of images. Images cost $1 with many of the designs free.
    • Photodune. A much bigger selection of images but more expensive ($3-5 on average).
    • Depositphotos. Similar to above but can be cheaper if you are prepared to buy a bundle of credits.
  • The etiquette on using sources is that if you quote directly from an article you should include a link to that article, if your piece has been inspired by reading another I think it is less important but still an option. Blatant plagiarism is obviously wrong but it does happen. I personally don't waste any time worrying about it though.

Please feel free to let us have your views on this subject.

Direct download: LinkedInformed_051.m4a
Category:general -- posted at: 10:12am UTC

Show notes

News

Commentary

  • What new LinkedIn app would you like to see? We have a listener who could make it happen. Leave a voicemail (link on the right of this page) or email me at mark@linkedinformed.com
  • Recruitment company does tracks clients new connections and triggers a sales lead alert.
  • LinkedIn may be introducing new Temp/contract features to profiles.
  • New website launched for LinkedIn users who want to grow their business.

Question

  • When is it appropriate to hide your connections?
  • ANS = Rarely in my opinion! Just because you are connected to someone doesn't indicate that you are doing business with them, most sales people would aim to connect with prospects not just customers. So why hide them? The one exception to this is Recruitment companies because of the confidential nature of their role.

 

Thank you so much for listening, I really value your support and interest.

As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.

Help me to promote the podcast

It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.

Until next time.... 

Direct download: LinkedInformed_050.m4a
Category:general -- posted at: 12:48pm UTC

show notes

 

News

  • LinkedIn for blue collar? I think this is great news and fits with my idea of 'LinkedIn Local'.

  • Shapr. A new rival to LinkedIn? I don't think so but it does look interesting and solves the issue of keeping in touch with your closest contacts.

  • 6 lessons we can take from the best company pages of 2014.

  • Its that time of year and when the dreaded 'Top profile buzzwords' article comes out. Journalist's love it...I think its tosh!

Commentary

  • Anonymous viewers. Universally unpopular but does it really matter?
  • Why I advise against reciprocal recommendations.

Questions

  • Showcase pages vs affiliate company pages: what are best practices? Is it worth investing time and effort or will they end up going away like product pages?
    • ANS = An affiliated page is a company page that can be affiliated to a parent page. This can work for subsidiaries or acquired company's and might be useful when a division/subsidiary wants to have its own unique set of Showcase pages. Showcase pages are designed to create follower communities that are separate from the overall company followers, this works well when you wish to build a community around a brand or product type. 

 

Thank you so much for listening, I really value your support and interest.

As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.

Help me to promote the podcast

It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.

Until next time.... 

Direct download: LinkedInformed_049.m4a
Category:general -- posted at: 4:00pm UTC

News

Update

  • The new LinkedIn search restrictions and how to get around them. This is mainly an issue for recruiters because the commercial use restriction appears to be 40-60 searches a month. Two viable alternatives to upgrading your account could be;
    • 1 premium account per office (that everyone uses when needed)
    • Google X-ray searching
  • Premium accounts seem to have reverted to the previous options for some (including me!)
  • How do you listen to the podcast? If you haven't already why not subscribe on iTunes? That way you will get each episode downloaded onto your phone/device automatically each week.

Commentary

  • LinkedIn Recommendations - don't be such a cynic!

Questions

  • Help, I'm stuck in profile edit mode!
    • ANS = No you're not! This listener is referring to the new 'permanent edit' mode that LinkedIn recently introduced. You can view your profile as others would see it by clicking on the blue box at the top as seen below;
Direct download: LinkedInformed_048.m4a
Category:general -- posted at: 6:00pm UTC

show notes

News

Commentary

  • Do you want to find your 'future self' on LinkedIn? When you think about it you could and LinkedIn could make it even easier if they released tools to make it easier to predict your future based on real data from other profiles.
  • Where is Jeff Weiner taking LinkedIn? I love this article and agree with the three areas that they believe LinkedIn is focussing its future on.

Thanks to my two wonderful kids James & Anna for 'volunteering' to be interviewed for this show!

Finally may I wish you a very merry and happy Christmas.

2015 is going to be a great year for LinkedIn and I look forward to sharing every moment of it with you.

Thank you so much for listening, I really value your support and interest.

As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.

Help me to promote the podcast

It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.

 

Direct download: LinkedInformed_046.m4a
Category:general -- posted at: 3:00pm UTC

Show notes

News

  • LinkedIn have changed how we edit our profiles. I have produced a very short video (30 secs) to demonstrate the changes
  • It would appear that LinkedIn are testing a new way to invite from someone's profile (desktop app), this means that clicking 'connect' will just send a standard message. In order to customise the message you now have to hover over the disclosure triangle and select 'personalise invitation' as below

This has only been seen by a few users so far so is obviously in the early stages of testing.

  • Nominate your best LinkedIn company Page of 2014
  • 40% of LinkedIn users earn over $100k per year according to Comscore. This fact and many other come from this fantastic and well researched article on DigiDay.com. The article is about Dan Roth the Executive Editor of LinkedIn. I would recommend you read it.

Commentary

  • A trip down memory lane. In the Digiday article they include an amazing link to a short piece about the start of LinkedIn posted on 7th May 2003 (2 days after LinkedIn's launch). The comments are fascinating and well worth a read.
  • The ingredients of a Great LinkedIn Sales MessageInspired by the research and analysis I covered in last week's show I thought I would have another crack at publishing a post on LinkedIn. My aim is to get into the Sales channel in pulse. In this piece I cover the 9 ingredients required in great sales messages on LinkedIn.

Question

  • Thanks to Carl Whalley for this one; What value do group members see in these "read my blog" posts in groups? Since we don't always have the time to go into each and every one, generally a quick glance to see if it's on topic means it's likely to get approved. But do group members see them differently? ANS= I think if the 'discussion merely says "read my blog" then it isn't a great contribution but if someone makes a point and starts an interesting discussion about their (linked) blog piece then it is just as good as any other discussion. What do you think?

Direct download: LinkedInformed_044.m4a
Category:general -- posted at: 2:00pm UTC

show notes

News

  • Jeff Weiner sells a fifth of his shares and nets a cool $10 million! You can read the detail here if you want to get green with envy!
  • Facebook are rumoured to be planning a new 'Facebook at Work' service which could be a rival to LinkedIn. I'm undecided on whether this would be a good thing or not but I also doubt Facebook will follow through on it.
  • LinkedIn launch a new 'Course Certifications' feature

Commentary

  • Following an acceptance of an invitation to connect from a profile that didn't look fake (OK the profile picture is terrible but I've seen much worse!) I then received the following message;
  • I'm not going to deny it, for a brief second my heart skipped a beat! Then I did a quick check on Google and found plenty of articles about a very similar email scam from a couple of years ago. I also asked a shared connection called Sam Hooper who replied with the following;

So it looks like I will have to wait a bit longer to find my multi millionaire benefactor after all......oh well!

I have reported the profile and message to LinkedIn, it will be interesting to see how long it takes them to take the profile down - the header image of this post is a link to the profile so you can check for yourself!

  • I have been busy building a new website which is focussed on small to medium businesses and winning new business on LinkedIn. This site will also have its own podcast which will partly be information and guidance on how to use LinkedIn for business development and partly a 'LinkedIn Serial' story every other week. This has been inspired by the awesome chart topping podcast Serial as well as Start-up (both can also be found on iTunes). I have always been a big fan of storytelling as a way to educate and inspire so I am going to be following a journey where I interview, coach and help a team of relatively new LinkedIn users. I am really excited about this project and I will keep you informed.
I can't believe how cheap my course is on Udemy! Offer ends on Black Friday (thankfully!) Click above to get the offer.

I can't believe how cheap my course is on Udemy! Offer ends on Black Friday (thankfully!) Click above to get the offer.

Question

  • This weeks question was on voicemail and from Jennifer Holloway. In summary she wanted to know how to add an image to a status update instead of pulling the image from the website you are linking to. ANS = The secret is to paste in the link first and then delete the image by clicking on the X and then adding the image by clicking on the paperclip (see below)

Thank you so much for listening, I really value your support and interest.

As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.

Help me to promote the podcast

It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.

Until next time....

Direct download: LinkedInformed_042.m4a
Category:general -- posted at: 9:40am UTC

This week we complete the interview with social selling expert Darrel Griffin (click on his picture below to see his LinkedIn profile).

Darrel's model for success is called SPEND (statistics, purchasing journey, Edelman, next generation & digital disruption);

statistics 

  • 92% of B2B buyers start their search online (Salesforce)
  • B2B buyers complete 57% of the buying decision before they are willing to talk to a sales rep (CEB)
  • 75% of buyers say they use social media as part of the buying process (IBM)
  • On average decision makers consume 5 pieces of content before being ready to speak to a sales rep (Chief Marketing Officer Council)
  • 82% of our potential customers can be reached via social media (B2B Sales 2.0)

purchasing journey

edelman

Click on the image for more information about Edelman's trust barometer;

next generation

Here come the Millennials...

  • 50% of the global workforce by 2020
  • 75% of the global workforce by 2030

“Social media is by far the dominant way Millennials learn about things online.” (SDL)

digital disruption

Digital Disruption: Unleashing the Next Wave of Innovation

By James McQuivey

Thanks again to Darrel for taking the time and for sharing his knowledge - very interesting stuff! If you want to get in touch with Darrel his website can be found here and on Twitter he is @darrel_griffin.

Thank you so much for listening, I really value your support and interest.

As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.

Help me to promote the podcast

It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.

Direct download: LinkedInformed_040.m4a
Category:general -- posted at: 7:24am UTC

show notes

 

News

 

Apparently Microsoft attempted to buy LinkedIn for $500m prior to their IPO in 2011 but decided the price was too high. LinkedIn would cost them closer to $35 billion today!

Sony have collaborated with LinkedIn to produce a business card reading app that synchronises with LinkedIn in the way that CardMunch used to. Does anyone know of any other apps that do the same?

LinkedIn have announced their 3rd quarter results.

332 millions users

90 million unique visitors

28 billion page views

45% growth in revenue

Analysts impressed with the results but not the outlook!

Commentary

 

LinkedIn have really been pushing skills again with this article being just one of many over the last few weeks.

I have been very impressed with Conspire, a new FREE service that allows you to manage your contacts by analysing your email activity.

You can now add attachments to LinkedIn messages. If you want to be notified of such changes by email you can subscribe here

Publishing on LinkedIn. Is it really worth it? As more people obtain publishing rights on LinkedIn, the number of views per post seems to be dropping for everyone and this makes me question whether they are still worth doing?

 screenshot2014-10-31_11-07-39_pm.png

Chris Gaborit is just a normal, regular LinkedIn user who started publishing in May and achieved an amazing result with over 300,000 views of the above post (click on it to read the full post) but over the last couple of months he has seen his posts viewed less and less...this seems to be a consistent story for most people.

 

His average number of views per post has been the following since starting in May;

 

May 2014 - 54,911

June 2014 - 28,260

July 2014 - 6115

September - 418

October - 2696

Maybe we are better off blogging on our own websites and promoting these articles via status updates?

 

Your views are welcome.

 

Question

 

Why are LinkedIn persisting with Skills & endorsements when everyone knows they are a joke?

 

This question really got me thinking and my conclusion is that the big data that skills give them is something they intend to monetise. Endorsements are merely a red herring designed to encourage us to add more skills to our profiles!

 

Direct download: LinkedInformed_039.m4a
Category:general -- posted at: 1:32pm UTC

 

show notes

 

You can view Darrel's LinkedIn profile here

 

Darrel's Story

 

25 years in sales, mainly in the UK. Wine trade, screen printing and signage.

Moved to Perth, Western Australia in July 2012 - knew no-one!

Business Development Manager role for a signage contractor

Threw himself into LinkedIn

Annual target exceeded within 4 months!

50% of sales came via LinkedIn

Decided to aim to become Perth's social selling 'go to' guy

Launched Social4Sales - already fully booked until mid December!

Other links

 

Gary Vaynerchuck

Gary Vaynerchuck's books (my favourite is Crush it)

Gary's blog

Darrel's next door neighbour...as featured in the podcast!

 

Thank you so much for listening, I really value your support and interest.

 

As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.

 

Help me to promote the podcast

 

It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.

 

Until next time.....

Direct download: LinkedInformed_038.m4a
Category:general -- posted at: 4:00pm UTC