Welcome to another LinkedInformed. This week I want to focus on how we communicate on LinkedIn.

There are lots of ways to communicate with others on LinkedIn and I will cover them all but the overriding principle of effective communication is that it needs to be a two-way process.

One of my first tasks every year involves disconnecting with people who are no longer relevant or adding value to my LinkedIn network. Why do I and others do this and what are the benefits?

Whilst many of us would prefer to forget about last year, I do think we can learn a lot from our experiences on Linkedin across the last 12 months.

With contributions from Mark Lee and John Espirian, I take a look back at 2020

This is the final episode of 2020...and good riddance to it, what a year!

I thought it would be fun to give you my predictions for next year but also to look back at some of my previous predictions to see whether I'm a visionary or not!

By reputation, most LinkedIn users believe groups to be the place where people pitch their wares but don't start or engage in round-table discussions.

Is this still true and should we be taking a closer look at groups again?

Native video posts have become a popular way to share ideas, provide helpful tips and build relationships with your followers, and with the recent addition of Stories, where video typically features heavily, I thought it would be worth revisiting the topic.

David Kilkelly is one of my favourite video experts on LinkedIn. I have followed him for some time for a source of inspiration and helpful tips so I thought I would have a chat with him about LinkedIn video. Interestingly our chat was as much about content as it was specifically about video.

What happens after you connect with someone on LinkedIn?

In this episode, I talk through my recommended post connection process.

Plus my rant about the LinkedIn top voices lists and a brilliant post of the week.

Your LinkedIn profile is clearly very important and underpins everything you do on LinkedIn – I think we all know that these days.

Building an effective, optimised profile is actually pretty easy, once you have been shown how. But one section, in my experience, causes us untold levels of anxiety – the About section (previously summary).

Most About sections are about as interesting as watching paint dry!

So why do we find it so hard to write something interesting and informative about ourselves?

In this edition of LinkedInformed I’m going to focus on how to write an excellent About section and demonstrate some great examples.

Loren Greiff has an innovative approach to using LinkedIn, especially regarding two techniques that she explains in detail in this episode - Triggers and Ethical Line Jumping!

It always happens whilst I’m away…

LinkedIn finally brought stories to the UK. Unfortunately I was too busy swimming in the crystal clear water of the Ionian sea to pay any attention to it!

Not only that, they also brought out another new feature just towards the end of the week that would have been really useful for the whole of my holiday but pretty useless right at the end!

So this week I’ve been spending lots of time experimenting and having fun with LinkedIn stories