LinkedInformed Podcast. The LinkedIn Show

Welcome to episode 181, this weeks episode is focussed on an interview with Janet Murray from Soulful PR. I appeared on her podcast recently and since then she has been achieving great things with LinkedIn so I thought you would all like to hear from her.

But first…

Interesting Stuff I Saw This Week

Bumblebizz is now live!
LinkedIn to launch Talent Insights in 2018

Janet Murray spent 17 years as a freelance journalist before setting up her Soulful PR business.
She now focusses on helping people to ‘pitch’ into the media to get better exposure for their business.

Key things I took from this episode;

  • Traditional PR is not enough anymore
  • Four areas of PR you should be paying attention to on a regular basis;
    • Publishing content on your website
    • Email marketing / newsletter
    • Social media posting and activity
    • Press coverage (show the results on your website)
  • To build relationship with journalists you have to read the papers, show patience and work at getting to know them.
  • Be aware of what is going on and when a story breaks that is relevant to your specialism, contact relevant journalists via Twitter or call them. They are always looking for stories so you are potentially being really helpful.
  • Make a list of relevant journalists on Twitter and LinkedIn (mainly Twitter) - find them via a Google search/alerts.
  • #journorequest on Twitter can be helpful
  • Media enquiry services such as Response source, help a reporter out and source bottle
  • Journalists like to call (for speed) so put your telephone number in your profile (summary not headline) and Twitter bio
  • Make sure you have relatively recent Articles and videos in your profile so that a journalist or producer can see that you can write and appear comfortable in front of a camera.
  • Clarity in your headline is key….journalists needs to see quickly exactly what your niche is (arguably this is true for everyone, not just journalists)
  • Journalists always ask “Why do people need to hear this now?”
  • ‘Everything is potentially content’ If others care about it then it will probably fly on LinkedIn.
  • People are more interested in ‘how’ you work than what you do but PR about the ‘how’ allows you to talk about the ‘what’

Win a free 60 minute PR strategy session with Janet (worth £300+vat).
You can read more about these sessions here

You can enter this free prize draw by entering your details below

Links to other things mentioned in this interview;

Cara Mackay’s LinkedIn profile
Book - Your Press release Is Breaking My Heart
Media diary
Soulful PR Studio
The Soulful PR Podcast

If you have any questions that you want me to ask Janet, I will be happy to do so if you drop me a voicemail (link on the right edge of this page) or email me at

Direct download: LinkedInformed_181.mp3
Category:general -- posted at: 8:30am UTC