LinkedInformed Podcast. The LinkedIn Show

Welcome to episode 163, it’s been a terrible week for me with the shocking news coming from Manchester and being personally touched by the tragic events, it’s made it really hard to focus at times.

This week I want to focus on managing your home page feed on LinkedIn.
It’s a critical aspect of using LinkedIn effectively and most people ignore it so it’s time for a good clean up! But first…..


Interesting Stuff I Saw This Week


LinkedIn have changed the wording from ‘Try premium for free’ to ‘Reactivate premium’ and whilst it was a good idea to change it, I think the wording is terrible!
<Reactivate>

I listened to a very interesting and revealing interview with ex LinkedIn social selling guru Koka Sexton on the ‘Linking into Sales’ podcast this week.
You can listen to the interview here, it’s definitely worth an hour of your time.

The most interesting part for me was when Koka revealed that LinkedIn are driven by data and this is why they drop features that many ‘superusers’ love (Answers, Amazon Reading List, Signal etc) which is, in my opinion, absolutely nuts!
It makes sense to be informed by data but to be obsessed with it shows just how dumb LinkedIn can be!
If a feature is not widely used, it normally means that people are either not aware of it or do not know how to use it. Many of these features added a richness to LinkedIn that it now sadly lacks….all because they only listened to data!

LinkedIn introduce ‘Pregnancy Pause’ a feature that allows women who are taking a career break to add a Pregnancy Pause period into their experience section.
This is a good idea, it’s hardly groundbreaking as all they are doing is effectively creating a company page for Pregnancy Pause.
I wonder how long it will be before baby care products or nurseries start targeting Pregnancy Pause ‘employees’?!

The new photo filter feature has finally appeared on our desktop profiles this week…it’s OK but I can’t see much point in it really.

LinkedIn have introduced an improved InMail analytics tool for their Recruiter and Recruiter Lite customers. It looks great but why on earth wouldn't they introduce this for Sales Navigator customers…probably because LinkedIn work in ‘silos’ and it will no doubt make its way to Sales Navigator soon.

LinkedIn have also released a handy step-by-step guide to Sponsored InMail. If you are considering paying to send inMails to a targeted audience, this is definitely worth a read.

Introductions are making a return! At the moment this feature is only available on the mobile app but it actually works pretty well. Lets hope it comes to desktop pretty soon.

LinkedIn are changing their profile background images….again!

I don't mean the change that occurred in line with the new desktop design, this is another change!
If you are using a background/cover image in your profile (and you should be!) then you may find it looks pants once this new design has been fully rolled out!

The previous size was 1536x768. The new size will be 1584x396.

Here's what the new dimensions will look like;

And this is how my profile currently looks with the old background image dimensions (the image is exactly the same).

I actually think my background image looks better with the new dimensions although when it is fully rolled out I will need to drag the image a little lower.

"Why have they made this change?" I hear you ask. Well, whilst frustrating, it does make some sense actually. The wide 'stretched' image when optimised for desktop, didn't look great on mobile (where 60% of your viewers are). This change fixes that and looks great on all devices and screen sizes.
Free background Image
If you don’t mind having a generic, cool looking image I have made 20 images that are exactly the right dimensions for you. Complete your details below to get access to the download page and pick the one you like the best…..with my compliments!

If however you would prefer to make your own image with your images and text then I would recommend using Relay. It's free and their 'LinkedIn Cover' templates will work OK with the new dimensions - they are still set to the old dimensions but will work, to a degree, with the new and they will no doubt update the templates once the roll-out is complete (I have made contact to give them the heads up).


It’s Time For A Clear Out!

Your LinkedIn homepage feed is one of the most important features on LinkedIn

So what do you do?

You ignore it!!!

Why? Well because 90% of what you see there is of no relevance or interest to you!

And you blame the algorithm…which is partly correct but what are you doing about improving your feed?

It’s time to take control and get your house (homepage) in order!

To do this effectively you will need to be brutal. It’s like clearing out an attic or your wardrobe of old clothes….it only works if you are really honest with your self and admit ‘I’m never going to wear that’ but your ‘inner doubt devil’ will keep whispering in your ear “but maybe you will….perhaps if this happens or you go to this event”!

Your LinkedIn feed is the same…..”Oh maybe they will post something important one day”…Really? I doubt it….dump them and unfollow!

Ignore the little devils warning and unfollow…unfollow…unfollow.

Trust me, it’s very liberating!

More importantly you are taking control and commanding the algorithm. Rather than being it’s victim, you are now it’s master!

And now you can enjoy your feed..and engage..and build relationships…and build trust and start to really benefit from LinkedIn.

Here are the five questions you should ask for every post you see on your homepage feed;

Do I personally know this person?
Is this relevant to me?
Is this useful to my followers (inc connections)
Do I wish to engage with this person?
Does this person normally post relevant content?

If you can’t answer yes to one of the above questions then unfollow them…..be really honest with these questions - are you sure?

Be brutal!

You won’t regret it

This week we had another voicemail question. Click below to listen to Jaz Greer’s question about post notifications.

This is clearly a design fault in that I can see no logical reason why LinkedIn wouldn’t want you to see who shared your post.
I’m sure they will fix it soon but a short term workaround would be to add your own unique hashtag to every post and then search on that hashtag to see who has shared it.

I’m using #MrLinkedIn on all my posts until they fix the problem. What will your hashtag be?

Direct download: LinkedInformed_163.mp3
Category:general -- posted at: 8:30am UTC

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