Welcome to episode 204, this week I want to return to the increasingly important subject of video, not just native video but the wider use of video on LinkedIn.
No interesting news to report this week apart from a couple of changes to LinkedIn;
LinkedIn appear to be trialling the compulsory use of hashtags in posts. Goof idea or not?
GIFs have returned to LinkedIn! They are now accessible only in the Messages feature and interestingly via a 3rd party source called Tenor. This itself interests me as LinkedIn have shown reluctance to work with 2rd parties previously .(see emoji’s and video filters). Here is a link to the article. I’m a bit mixed up when it comes to GIF’s, in theory I shouldn’t like them as they are usually pretty stupid……but I keep finding myself using them so I think I’m going to have to come out and say it…….I’m a Giffer!
New Profiles. As the roll out of the new profile design continues more information is coming to light (I still don’t have it). It would appear that Summary previews are now more than double the size and 5 media thumbnails show in the main profile page, rather than 3.
Video on LinkedIn
I’m pretty sure everyone now has access to LinkedIn native video, at least via the mobile app if not on the desktop version of LinkedIn which may still be rolling out.
Many people have grasped the opportunity to post native videos which are often getting significantly more views and traction than YouTube or Facebook videos.
This is great news but my sense is that many of you are still holding back so I thought it was worth revisiting the subject, not just native video but the concept of using any form of video on LinkedIn.
Whilst I wouldn’t advise posting YouTube, Vimeo and other external links to videos as posts, they can still provide excellent content to add to Articles and your profile in the media section under the Summary, Experience and Education sections. With the forthcoming changes to profiles, 5 pieces of media will show in the profile which potentially allows you to do more with adding videos into your profile.
Whether it be Native LinkedIn video or other sources, the guidelines are the same.
I applaud people for stepping out of their comfort zone and giving video a try, it’s often a tricky step to take and it’s inevitable that people will make some mistakes.
In the podcast I highlight some examples of people who are posting awful, ‘Vcard’ type videos with boring, sales content. Whilst tempting, this really does you no favours!
The best type of video content (as a post or in media in your profile) will include;
Decent sound. A modern smartphone can record good enough sound provided you are in a room that has plenty of soft furnishings. Avoid high ceilings and wooden floors.
Acceptable light. You don’t need specialist lighting…a window is just fine. Stand facing a window with your phone or camera in between you and the window. This will almost always give a good lighting effect.
Always add subtitles to your LinkedIn videos - most LinkedIn users do not have sound! I recommend using the iOS Clips app or the excellent Clipomatic app for this.
Make your videos short. I have found that 3 mins is the maximum length but ideally keep it below 1 minute
A video doesn’t have to be you talking to camera. It could simply be a ‘moving pictures and words’ format. A good app for this is InShot or for desktop I use Biteable.
Content - This is often the hardest bit!
Be real and authentic…switch off from ‘sales talk’, relax and just chat to the camera.
Try to use humour as much as you can
Be vulnerable and genuine. Viewers are much more likely to ‘connect’ with who you are.
Provide tips and aim to help others. This demonstrates expertise but also generosity.
Use a Blog style format and tell people what you have been up to and what you have planned. Share your thoughts and lessons learnt from experience (but don’t preach)
Have a rant! If something bothers you…let your audience know and encourage them to add their views.
Tell stories. Always ask yourself ‘Can I deliver this message in the form of a story’. Human beings are naturally drawn to stories.
Persist. Don’t be put off if your videos gain few views and comments. They are bound to be terrible to start with but you will improve, especially if you ask for feedback (vulnerability again!)
Post of the week
Of course if you were really brave you could also record yourself singing as Page Kemna does in this ‘singing Résumé post that went viral recently. Even Jeff Weiner felt the need to comment on this one! Thanks to Giles Davis for highlighting this
I keep hitting the commercial use limit. I can’t afford to upgrade my account so do you have any tips to avoid this problem?
Commercial use limit is defined by LinkedIn as;
If you reach the commercial use limit, your activity on LinkedIn indicates that you're likely using LinkedIn for commercial use, like hiring or prospecting. This limit is calculated based on your search activity since the first of the calendar month.
Specific activities that contribute to the limit include:
Searching for LinkedIn profiles on LinkedIn.com and mobile.
Browsing LinkedIn profiles using the People Also Viewed section located on the right side of a profile.
These activities do not count toward the limit:
Searching profiles by name using the search box located at the top of every page on LinkedIn.com
Browsing your 1st-degree connections from the connections page.
Searching for jobs on the jobs page.
You'll see a warning as you approach the limit. Your free monthly usage resets at midnight PST on the 1st of each calendar month. We are not able to display the exact number of searches or views you have left and we also cannot lift the limit upon request. Also note that the warning that you are approaching the limit may not display if you run through the full amount of searches or views too quickly.
This information from LinkedIn gives us some handy clues as to how to navigate around the limit.
Reduce unnecessary profile views
Find profiles by name searching, you can add more information to the name (such as company) to help locate them via a quick search.
Find names via a free Alumni search
Search for people within ‘My network’ and check their ‘people also viewed to get names for a name search
Check your feed for new connections your connections are making (change order to ‘Recent’