Sat, 27 May 2017
Welcome to episode 163, it’s been a terrible week for me with the shocking news coming from Manchester and being personally touched by the tragic events, it’s made it really hard to focus at times.
This week I want to focus on managing your home page feed on LinkedIn.
I listened to a very interesting and revealing interview with ex LinkedIn social selling guru Koka Sexton on the ‘Linking into Sales’ podcast this week.
The most interesting part for me was when Koka revealed that LinkedIn are driven by data and this is why they drop features that many ‘superusers’ love (Answers, Amazon Reading List, Signal etc) which is, in my opinion, absolutely nuts!
LinkedIn introduce ‘Pregnancy Pause’ a feature that allows women who are taking a career break to add a Pregnancy Pause period into their experience section.
The new photo filter feature has finally appeared on our desktop profiles this week…it’s OK but I can’t see much point in it really.
LinkedIn have introduced an improved InMail analytics tool for their Recruiter and Recruiter Lite customers. It looks great but why on earth wouldn't they introduce this for Sales Navigator customers…probably because LinkedIn work in ‘silos’ and it will no doubt make its way to Sales Navigator soon.
LinkedIn have also released a handy step-by-step guide to Sponsored InMail. If you are considering paying to send inMails to a targeted audience, this is definitely worth a read.
Introductions are making a return! At the moment this feature is only available on the mobile app but it actually works pretty well. Lets hope it comes to desktop pretty soon.
LinkedIn are changing their profile background images….again!
I don't mean the change that occurred in line with the new desktop design, this is another change!
The previous size was 1536x768. The new size will be 1584x396.
And this is how my profile currently looks with the old background image dimensions (the image is exactly the same).
I actually think my background image looks better with the new dimensions although when it is fully rolled out I will need to drag the image a little lower.
"Why have they made this change?" I hear you ask. Well, whilst frustrating, it does make some sense actually. The wide 'stretched' image when optimised for desktop, didn't look great on mobile (where 60% of your viewers are). This change fixes that and looks great on all devices and screen sizes.
If however you would prefer to make your own image with your images and text then I would recommend using Relay. It's free and their 'LinkedIn Cover' templates will work OK with the new dimensions - they are still set to the old dimensions but will work, to a degree, with the new and they will no doubt update the templates once the roll-out is complete (I have made contact to give them the heads up).
Your LinkedIn homepage feed is one of the most important features on LinkedIn
So what do you do?
You ignore it!!!
Why? Well because 90% of what you see there is of no relevance or interest to you!
And you blame the algorithm…which is partly correct but what are you doing about improving your feed?
It’s time to take control and get your house (homepage) in order!
To do this effectively you will need to be brutal. It’s like clearing out an attic or your wardrobe of old clothes….it only works if you are really honest with your self and admit ‘I’m never going to wear that’ but your ‘inner doubt devil’ will keep whispering in your ear “but maybe you will….perhaps if this happens or you go to this event”!
Your LinkedIn feed is the same…..”Oh maybe they will post something important one day”…Really? I doubt it….dump them and unfollow!
Ignore the little devils warning and unfollow…unfollow…unfollow.
Trust me, it’s very liberating!
More importantly you are taking control and commanding the algorithm. Rather than being it’s victim, you are now it’s master!
And now you can enjoy your feed..and engage..and build relationships…and build trust and start to really benefit from LinkedIn.
Here are the five questions you should ask for every post you see on your homepage feed;
Do I personally know this person?
If you can’t answer yes to one of the above questions then unfollow them…..be really honest with these questions - are you sure?
You won’t regret it
This week we had another voicemail question. Click below to listen to Jaz Greer’s question about post notifications.
This is clearly a design fault in that I can see no logical reason why LinkedIn wouldn’t want you to see who shared your post.
I’m using #MrLinkedIn on all my posts until they fix the problem. What will your hashtag be?