Sat, 24 September 2016
Welcome to our 130th episode.
Interesting Stuff I saw this Week
Here are the links to the interesting things I saw this week
Your Guide To Generation Z
A key focus of social selling is to engage with your Leads on subjects that are of interest to them (rather than what you are offering them). There are however another set of people that you should work just as hard to engage with that aren’t leads, they are Thought LEADers.
You are highly unlikely to do business with these people but they could be the key to unlocking the most difficult Leads.
Building relationships with thought leaders can pay off big time. Your Leads will see you as more credible, you will have your finger on the pulse regarding topics that are important to your Leads and this will also help you write better, more relevant content.
Three Critical Questions
If you are in a sales role or you are hoping to win new customers on LinkedIn then can you answer the following questions;
What business subjects are important to your Leads?